The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google is using newish language understanding models specific to leveraging conversational context for these search features.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google confirms web stories as featured snippets are not a great experience for searchers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A new study looks at how contextual relevance of ads to content influences consumers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Several years ago, Yahoo CEO Marissa Mayer, as a then Google employee, spoke about the perfect search engine that could anticipate your needs and which wouldn’t require any keywords to deliver results. We’re rapidly moving toward searchless content discovery with Siri, Google Now,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing