Google is using newish language understanding models specific to leveraging conversational context for these search features.
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Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect.
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New “link context” visualizes where the link appears on the page, the surrounding text and associated link density.
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As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses. The post Google injects more context into micro-moments appeared first on Search…
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In its continued drive to build a search platform based on entity and conversational understanding, Bing has launched a new feature that enables the site to keep the context of a search from one query to the next. Using presidential searches as an example, Bing explains how a user could search…
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As the brutal Polar Vortex weather system bore down on much of the U.S. this winter, consumers apparently hunkered down and passed the time by doing more online shopping. According to Marin Software, paid search impressions surged for retailers January 19 to 25, which happened to be the coldest…
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