French antitrust decision sets the stage for Google to pay for news content in Europe

Google had sought to avoid paying copyright licensing fees by getting publishers to waive them in exchange for being included in search results.

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Pro Tip: How to develop a content calendar that’s relevant with creative leeway

Using this three-step process to identify your audience and topics, you can quickly and effectively publish content that is relevant to each target audience.

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Building top-funnel content to influence bottom-funnel pages (with real example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

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