As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The keyword is still relevant, but SEO has become more complex.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The Accelerated Mobile Pages project released a new “amp-geo” component and full support for the “amp-consent” component which may help some publishers address GDPR compliance The post New AMP features announced for geotargeting content, as well as some GDPR support appeared first on Search Engine…
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If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. The post Where to find ideas for content your audience will love, look at and link to appeared first on…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for. The post Searcher intent: The secret ingredient behind successful content development appeared first…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Crawl budget, content development & shopping ads appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC branded content & bad local reviews appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. The post How to use good ol’ PPC to support fun and creative branded content appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. The post Hreflang tags: How to serve correctly regionalized content appeared first on Search…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing