Old content still showing up in Google search results? Google might not find that content important

Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index.

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Rookie link-building and content outreach mistakes you won’t make twice

Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.

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Link to my awesome content, please!

Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign.

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Working around Google Analytics to improve your content marketing

The way Google Analytics reports bounce rate and time on page leave a lot to be desired. Contributor Marcus Miller outlines two easy ways to get better data on single-page visits so marketers understand how users engage with their content.

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Parsing pages: Is it better to update or remove thin content?

There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change.

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