We at BrightLocal have released the findings of our annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision. About Local Consumer Review Survey 2014 This is the 4th year we have conducted this study into consumer usage and attitudes…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is chock full of insight about how people buy, with broad implications for digital marketers. I want to focus on one aspect of the research: insight…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Today at SMX West local data and marketing platform provider Placeable released findings from two related surveys it recently conducted online. The company polled consumers (n=1,000 US adults) and marketers (n=228) to gather data on local search attitudes and behaviors. Marketers were asked to…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing