Tag Archives: Consumers

Data: Consumers grow more demanding, impatient as brands fall behind

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Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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Data: Consumers grow more demanding, impatient as brands fall behind

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Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?

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Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance. The post Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care? appeared first on Search Engine Land.

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What does the Consumer Review Fairness Act mean for consumers and online reviews?

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Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites. The post What does the Consumer Review Fairness Act mean for consumers and online reviews? appeared first on Search Engine Land.

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Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

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Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high page abandonment rates. But Jeremy Stoppelman of Yelp believes that there might be something more at play. The post Google Goes After The App Interstitial: Protecting…

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Survey: Consumers Prefer Mobile Browser To Apps For Local Information

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In the larger context of Google and now Bing’s Mobile Friendly algorithm updates comes a new consumer survey from SEO firm BrightLocal. The data show overall that consumer expectations of mobile sites, even for local business owners, have grown significantly since 2013. While local businesses…

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