Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites. The post What does the Consumer Review Fairness Act mean for consumers and online reviews? appeared first on Search Engine Land.
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What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. The post Consumer citations are the future of local SEO appeared first on Search Engine Land.
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Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. The post Micro-moments and beyond: Understanding and optimizing for consumer intent appeared first on Search Engine Land.
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Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry…
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How travelers are changing the way they search, shop and buy. The post Travel’s New Digital Funnel — How Consumer Buying Continues to Evolve appeared first on Search Engine Land.
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Columnist Nathan Safran takes a look at where Google is heading — and what challenges it faces — in the age of mobile. The post The Shifts In Consumer Behavior Driving Google’s Maturation appeared first on Search Engine Land.
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Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at Search Engine Land’s conference on March 4, 2015. The post NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX…
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Bing Ads is partnering with reviews service, Viewpoints, to test out displaying consumer ratings annotations in text ads. Like Google’s version, which pulls from its own survey program, the ratings annotations in the Bing ads feature grades on performance features such as customer service,…
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Digital Marketing Depot presents “Second-Screener, Multi-Screener: How to Engage the Always Addressable Consumer” on Thursday October 23 at 1 PM EDT. In this webcast Forrester Research, Inc.ís Principal Analyst Jim Nail and Quaeroís Michelle Boockoff-Bajdek will discuss how second…
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Today, Google announced the roll out of Consumer Ratings Annotations in AdWords. The annotations spotlight strongly rated aspects of an advertiser’s business such as customer service, a rewards program or shipping practices in search ads. Along with Review Extensions and Seller Ratings,…
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