To build lasting relationships, brands have to accurately recognize the people engaging with them.
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Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The fake reviews problem on Amazon isn’t going away any time soon.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior.
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Will they lead to a new Google investigation, more Facebook scrutiny?
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Penalties will be stronger, and there will be an individual right of action. The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing