Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future.
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But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
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With hope for immunity on the horizon, please take our survey to help us understand how this changes your outlook for 2021.
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But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation Index.
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Marketers responding to MarTech Today’s Event Participation Index give it a 30% chance that they will attend a conference this year.
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We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.
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Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
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We want to know how your thoughts on attending live person events through the end of this year.
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