Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local SEO, traffic declines & AdWords competition appeared first on Search Engine Land.
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Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land.
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In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appeared first on Search Engine Land.
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Started by Eunice Kennedy Shriver in 1968, the Special Olympics this year will include 7,000 athletes competing in 25 different athletic events. The post Special Olympics World Games Google Logo Celebrates 47th Year Of Competition appeared first on Search Engine Land.
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Contributor Pauline Jakober shares concrete steps you can take to combat shady PPC practices — even when the search engine declines to take action. The post What To Do When The PPC Competition Plays Dirty appeared first on Search Engine Land.
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As Mother’s Day approaches, Adgooroo is putting the cutthroat reality of paid search in the Flowers and Gifts category on display. The advertising insights firm reports that flowers and gifts advertisers spent more than $ 15.4 million on Google AdWords ads in the first quarter of 2014 on…
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Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing requests a range of documents that will potentially show, according to the CCB, Google’s alleged…
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