How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’

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Apple says HomePod is finally coming on February 9, but can it compete?

Apple also said that Siri is now used on more than 500 million devices. The post Apple says HomePod is finally coming on February 9, but can it compete? appeared first on Search Engine Land.

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Apple says HomePod is finally coming on February 9, but can it compete?

Apple also said that Siri is now used on more than 500 million devices. The post Apple says HomePod is finally coming on February 9, but can it compete? appeared first on Search Engine Land.

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Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

Can Google Home emerge from Amazon Echo’s shadow? The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land.

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Digitizing traditional marketing methods to compete in local search

Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. The post Digitizing traditional marketing methods to compete in local search appeared first…

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Contradicting other data, Compete says search traffic growing on the desktop

Firm argues number of searchers and searches per user have grown significantly on the PC since last year. The post Contradicting other data, Compete says search traffic growing on the desktop appeared first on Search Engine Land.

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Foursquare Shuns Check-ins To Better Compete With Yelp And Google

Foursquare is doing something surprising. It’s removing some of the legacy features (i.e., check-ins) from its app and moving them over to a new app called Swarm (available soon). Check-ins, sharing and friend finding will now reside in Swarm and Foursquare will evolve in a bid for further…

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