Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

Posted on June 25, 2019 by gftshappy

Parallel tracking, currently in beta, will be rolling out soon.

Please visit Search Engine Land for the full article.

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Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them

Posted on May 18, 2019 by gftshappy

Advertisers can feature up to eight images in gallery ads, Google’s new mobile search ad format.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

There’s a new Speed Report coming to Google Search Console

Posted on May 11, 2019 by gftshappy

You can request beta access to this new speed report today.

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New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

Posted on April 23, 2019 by gftshappy

Mobile app ratings will also soon be among the signals Google uses in automated bidding.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

‘Rich Answers’ coming to Google Assistant

Posted on April 5, 2019 by gftshappy

Beyond improving the experience, Google appears to be trying to harmonize Assistant and mobile search results.

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More ‘shoppable ads’ coming to Google Images

Posted on March 5, 2019 by gftshappy

Google has tested similar units in the past on YouTube and in Q4 2018.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

More ‘shoppable ads’ coming to Google Images

Posted on March 5, 2019 by gftshappy

Google has tested similar units in the past on YouTube and in Q4 2018.

Please visit Search Engine Land for the full article.

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

YouTube ad campaigns target ‘TV screens’ by default, coming to AdWords API in Jan.

Posted on December 20, 2018 by gftshappy

For YouTube TrueView and bumper ad campaigns, TV screens targeting is enabled as a device type in the UI and can soon be reported via the API as well.

Please visit Search Engine Land for the full article.

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SearchCap: Google News update coming, local features & Search Console stats

Posted on November 6, 2018 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.