Join us Friday for a discussion on the impact of gender imbalance and how agencies, in-house teams and consultants can help affect change.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Most of us won’t weep about the death of broad match but we will miss the days of total match type control.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A look back at some of the year’s key voice search and virtual assistant metrics.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s a look at research based on the past year and how advertisers should think about close variants moving forward.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
You knew it was coming. Here’s what’s changing.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A look at 4 ways Google Ads Scripts can help restore control for some advertisers.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing