Walk into your conversation with a clear plan including budget, testing timeline and KPIs along with case studies and competitor information when possible.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The latest version incorporates new features for ads, conversions, reporting as well as Hotel Ads, App campaigns and more.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet at…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor, Client Management & Google Knowledge Graph appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A study published by researchers at the University of Southern California unintentionally discovered Google has dramatically increased the number of sites and ISPs it uses to serve client queries. According to the findings, between October 2012 and July 2013, Google increased the number of…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
When we moved to agile marketing for our internal process, it changed the way we think. Instead of finding any resources that were available, we had dedicated teams that worked on a smaller number of clients. Instead of working against a 12-month marketing plan, we worked in 30-day Sprints to reach…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing