Three new features arrive for small businesses using Google’s automated ad service. The post AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more appeared first on Search Engine Land.
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Nearly 80% of Facebook ad revenue is mobile, and thanks to smartphones and click-to-call, Facebook and social ads will drive more than 12 billion calls to U.S. businesses this year. How can you leverage the exploding mobile opportunity in Facebook advertising to drive more calls and sales?…
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Tips for search marketers trying to turn mobile callers into customers. The post Click-to-Call Deep Dive: Best Practices from Search Experts – April 16 Webcast appeared first on Search Engine Land.
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Leveraging visitor phone calls begins with understanding call analytics. Getting visibility into the keyword that led to a call and being able to do something with that information is what differentiates successful mobile advertisers in 2015. In this Digital Marketing Depot webcast, Michael Boland…
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