Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking. The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Does Google use click data for local rankings? A new post by a Googler said so, but it was then quickly edited to remove those details. The post Google Posts That Local Results Are Influenced By Clicks, Then Deletes That appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google’s “Store Visits” metric is handy for calculating offline conversions attributed to paid clicks, but it doesn’t tell the whole story. For paid search marketers tasked with attribution modeling, columnist Andy Taylor takes a look at how various factors can impact offline conversions. The post…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you’re a paid search marketer looking for new avenues to explore, columnist Pauline Jakober urges you to take a look at video ads. The post Video Ads: Money For Nothin’ & Clicks For Cheap appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In this Digital Marketing Depot webcast, mobile marketing experts from ymarketing, DialogTech and MobileMoxie will share new data-driven strategies for driving more clicks and calls from Google, Bing, Facebook, Twitter and more. Join us on August 20 and learn about new strategies for optimizing…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Counts Yahoo Clicks, Personal Ads & SEO Contracts appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Click share also rose on Bing’s product ads, doubling from Q3. The post PLAs Drove 56 Percent Of Non-Brand Google AdWords Clicks In Q4 [RKG] appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks As suspected, Google is moving to secure search for clicks on paid…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A whopping 177 automotive manufacture sites drove 14.4 million paid search clicks from Google ads on desktops and tablets this January and February. Of those 177 advertisers, the top 20 advertisers (roughly 11 percent) accounted for 81 percent of the paid search clicks in the two month period,…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Mobile paid search saw rapid growth last year, owing to both the rise in smartphone and tablet use as well as to the introduction of enhanced campaigns, which largely bakes mobile targeting into advertisers’ campaigns. In 2013, 19 percent of Google’s ad revenue came from mobile search ads,…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing