Let’s face it — clickbait works. Here’s how to use it to your advantage

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. The post Let’s face it — clickbait works. Here’s how to use…

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SearchCap: Google My Business dashboard & API, class action awards & clickbait

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business dashboard & API, class action awards & clickbait appeared first on Search Engine Land.

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