Use your local business profiles, website and Schema markup to provide the latest information to those searching for your business.
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Companies of all sizes make similar mistakes and these common ones can be avoided when you’re paying attention to the details.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary.
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Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track. The post The 40-point SEO checklist for startups appeared first on Search Engine Land.
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Contributor Aleyda Solis walks through what to monitor during a web migration and explains how to fix issues so you don’t lose traffic and rankings. The post Monitoring web migrations: A checklist for moving from one site to another appeared first on Search Engine Land.
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Planning a site migration? Columnist Pratik Dholakiya’s helpful guide will ensure that you cover all the SEO bases to make the transition as smooth as possible. The post A site migration SEO checklist: Don’t lose traffic appeared first on Search Engine Land.
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Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. The post The complete guide to optimizing content for SEO (with checklist) appeared first on Search…
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Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google’s mobile-first index will represent an opportunity — not a threat. The post A simple checklist to prep for the Google mobile-first index appeared first on Search Engine Land.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing