Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Search Engine Land’s SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. The agenda features 60 sessions, keynotes and clinics on paid search, SEO, social media marketing, mobile search and more. Whether you’re a digital marketing…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing