Tag Archives: Channels

Develop free, lightweight attribution insights for your paid & organic channels

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Looking to reallocate or reduce your paid search spend and not sure where to start? Columnist Chris Liversidge shows how you can identify opportunities by comparing your paid and organic search performance data by keyword and device. The post Develop free, lightweight attribution insights for your…

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Best practices for managing multiple social channels

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Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across…

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SearchCap: Google Penguin Delay, Search Channels & Google Map Maker

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Penguin Delay, Search Channels & Google Map Maker appeared first on Search Engine Land.

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Are Paid & Organic Distinct Channels? Not So Fast.

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Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don’t necessarily see it that way. To improve performance, he says, we must understand the greater picture. The post Are Paid & Organic Distinct Channels? Not So Fast. appeared…

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News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels

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SmartNews’ usability has driven huge adoption under the radar. The post News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels appeared first on Search Engine Land.

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