Infographic: The Biggest Changes To Google Search In 2013

Posted on December 31, 2013 by gftshappy

What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year? Produced by the folks at E2M Solutions, the infographic covers a number of important updates and other…

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Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats

Posted on October 22, 2013 by gftshappy

Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…

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