Google has noted the local ranking changes but will not confirm that it was related to the Googlebomb fix for the racist local results in Google Maps. The post Google Won’t Say If Google Local Changes Due To Googlebomb Fix appeared first on Search Engine Land.
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Google quickly changes their keyword rich anchor text in a recent blog post to avoid controversy in the SEO industry around link spam and link schemes. Will this lead to Google penalizing themselves again? The post Google Changes Car Insurance Links After SEOs Complain appeared first on Search…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link Building with Content: The Experienced Route to SEO – November 11 Webcast Successful SEO is not “content marketing –vs.– link building”. It’s…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and individuals that manage Google advertising for customers will need to conform to new third-party policies. The two new transparency requirements are: Management…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014 Last month, Google rolled out an updated policy center for all advertisers. Starting in…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Knowledge Graph Proves To Be (Brief) PR Nightmare For Major UK Brand Greggs Bakery The UK’s Greggs Bakery took a hit recently when its logo was…
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Over the past week or so, there has been a lot of various signals across the search community that Google’s algorithms and rankings were updating, so much so that people were bracing themselves for a major Penguin or Panda-like algorithm announcement from Google. Google never made the…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can apply advanced optimization techniques does not mean you should. In most cases, SEO essentials will provide more and speedier improvements long before…
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There are many ways in which PPC accounts can go astray. For example, wrong keywords, incorrect bidding, bad landing pages, etc… I think you get the picture. An often overlooked pitfall relates to basic marketing strategy/messaging. If basic marketing principles are overlooked, PPC goodness…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing