First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries. The post First-page minimum bids continue to rise in wake of Google desktop SERP changes appeared first on Search Engine Land.

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SearchCap: Real-time search, SEO changes & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Real-time search, SEO changes & more appeared first on Search Engine Land.

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SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes appeared first on Search Engine Land.

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Google’s Take On The Recent Changes To The Results Page

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts. The post Google’s Take On The Recent Changes To The Results Page appeared first on Search Engine Land.

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Google Mobile Image Search Adds Drop-Down & Other UI Changes

Google added a drop down menu on the image search result page for mobile devices and tweaked some more user interface features. The post Google Mobile Image Search Adds Drop-Down & Other UI Changes appeared first on Search Engine Land.

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5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)

You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips. The post 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO) appeared first on Search…

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Google Letting Official Representative Of Knowledge Graph Boxes To Suggest Changes In Search Results

You can now quickly make edits to knowledge graph cards that you represent directly in the Google search results. The post Google Letting Official Representative Of Knowledge Graph Boxes To Suggest Changes In Search Results appeared first on Search Engine Land.

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SearchCap: Bing Ads Feature Changes, SEO Hype & Search Trends

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Feature Changes, SEO Hype & Search Trends appeared first on Search Engine Land.

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How RankBrain Changes Entity Search

Columnist Kristine Schachinger provides a handy primer on entity search, explaining how it works and how Google is using its RankBrain machine learning system to make it better. The post How RankBrain Changes Entity Search appeared first on Search Engine Land.

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AdWords Changes The Definition Of Conversions For Reporting & Columns

In mid-October, AdWords will be changing the “Conversions” columns & reporting to only include optimized conversion actions. The post AdWords Changes The Definition Of Conversions For Reporting & Columns appeared first on Search Engine Land.

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