Matching behavior for phrase and exact match keywords is changing in AdWords. What do you need to know about close keyword variations? The post 5 Steps To Adjust To Google’s Latest Change To AdWords Matching Behavior appeared first on Search Engine Land.
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A former member of the Google search quality and web spam team, Pedro Dias, said publicly on Twitter yesterday that “Google is less likely to trust a link once it has changed from the first time it was seen.” So if you changed the anchor text or URL path of the link, the value and…
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You deliver results daily, but staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Invest a day in Search Engine Land Summit and hear from thought leaders in search and internet marketing…
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You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed credit for getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have…
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Last week, Google officially announced that Glass will be made available for purchase to the general public by the end of the year. The impending launch of Glass is exciting, but it does present some new challenges for search marketers. Given the differences between how Google Glass handles search…
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Be the change you want to see in the world. Gandhi
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Be the change you want to see in the world. Gandhi
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Be the change you want to see in the world. Gandhi
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wish. chance. change.
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wish. chance. change.
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