AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

Posted on January 17, 2014 by gftshappy

Yesterday, we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-t0-call. When Google first announced the release of estimated cross-device…

Please visit Search Engine Land for the full article.