How paid search marketers can address brand measurement challenges and grow in their careers

Posted on March 31, 2022 by gftshappy

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

Please visit Search Engine Land for the full article.

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Searching for Opportunity: How COOP Careers is Changing the Digital Marketing Hiring Landscape

Posted on December 11, 2020 by gftshappy

From fighting “culture fit” based hiring, to training first-generation college grads on Google Ads, find out about the impact COOP Careers is making.

Please visit Search Engine Land for the full article.