Tag Archives: Campaigns

AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns

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Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes, without URL tagging.

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Structuring paid search campaigns: Segmentation vs. aggregation

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Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.

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Action needed if you’re using adsenseformobileapps.com to exclude apps from Google Display campaigns

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It’s still possible to keep Display ads from showing on apps, and there are many ways to fine-tune app targeting.

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Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand

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Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based on the advertiser’s goal.

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Has Amazon ended its Google Shopping campaigns?

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Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28. The post Has Amazon ended its Google Shopping campaigns? appeared first on Search Engine Land.

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Surefire tactics to get the most value out of budget-limited campaigns

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Since few people have money to burn, contributor Amy Bishop shares how to get the best return on your AdWords campaigns by understanding what is valuable and trimming wasted spend. The post Surefire tactics to get the most value out of budget-limited campaigns appeared first on Search Engine Land.

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