Google Ads seasonality adjustments now available for Search, Display campaigns

Posted on September 3, 2019 by gftshappy

Give Google’s bidding algorithms a heads up about short-term conversation rate changes during promotions.

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How YouTube can help your non-video campaigns in Google Ads

Posted on August 7, 2019 by gftshappy

Here’s how you can boost campaigns with video in lightbox ads, display, universal apps and more.

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Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens

Posted on August 4, 2019 by gftshappy

Google announced new inventory sources and monetization tools for app advertisers and publishers.

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How to use Shopping campaigns to increase enterprise leads for B2B

Posted on July 16, 2019 by gftshappy

Metric Theory’s SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards.

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Google expands App campaigns search inventory on iOS browsers

Posted on July 2, 2019 by gftshappy

Conversions won’t be available via third-party tools.

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Build your PPC campaigns with this mini campaign builder script for Google Ads

Posted on June 14, 2019 by gftshappy

This script lets you build or add keywords to your Google campaigns following standard best practice.

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Campaign-level conversion actions now live for Google search, display campaigns

Posted on June 7, 2019 by gftshappy

Campaign action sets are also available to optimize campaigns for multiple conversion actions.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

New native Discovery ad campaigns from Google monetize Discover feed for first time

Posted on May 19, 2019 by gftshappy

Discovery campaigns run across YouTube home feed, Gmail social and promotions tabs and Google Discover feed. The company says 800 million people now use Discover monthly.

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The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

Posted on May 16, 2019 by gftshappy

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

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