The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”
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Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.
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The issue, which affected the serving of ads on YouTube, has been resolved.
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Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.
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Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
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It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.
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Google is also reminding advertisers that the AdWords API will be deprecated in April 2022.
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These new features expand Performance Planner’s flexibility, making it potentially more useful for advertisers in more situations.
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Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
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Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.
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