Track conversion, spend or CPA performance for a set of campaigns. The post Google testing Campaign Groups to forecast & track goal targets across multiple campaigns appeared first on Search Engine Land.
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How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. The post SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper appeared…
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO…
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What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land.
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In addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes. The post Google makes AdWords Products tab more useful for Shopping campaigns appeared first on Search Engine Land.
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Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. The post Why costs for local SEO campaigns vary appeared first on Search Engine Land.
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Ad group tracking is also now enabled via the utm_content tag. The post Bing auto-tagging comes to Shopping Campaigns, Image Extensions appeared first on Search Engine Land.
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Are you making the most of the unique characteristics of each search engine? Contributor John Cosley explains paid search opportunities you may be missing. The post Why Copying Campaigns Between Search Engines Misses Opportunities appeared first on Search Engine Land.
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The new version is now available. The post Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads appeared first on Search Engine Land.
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New conversion columns are also available in the latest Android update. The post AdWords App For Android Now Supports Universal App Campaigns appeared first on Search Engine Land.
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