Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. The post Look Ma, no keywords! Phrase-free AdWords campaigns are here appeared first on Search Engine Land.
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Contributor Todd Saunders explores four types of Google AdWords remarketing campaigns targeted toward the B2B marketplace that will build brand, convert leads and keep people from feeling creeped out. The post Power up your B2B remarketing campaigns with 4 killer tricks appeared first on Search…
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Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” The post No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns appeared first on Search…
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Bing continues its global build-out of Shopping Campaigns. The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land.
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Bing continues its global build-out of Shopping Campaigns. The post Bing expands Shopping Campaigns to Canada & India appeared first on Search Engine Land.
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All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. The post Google rolling out support for AMP landing page in AdWords search campaigns globally appeared first on Search Engine Land.
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All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. The post Google rolling out support for AMP landing page in AdWords search campaigns globally appeared first on Search Engine Land.
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It’s not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition. The post Don’t be tardy! Back-to-school searching starts in July — plan campaigns now…
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If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land.
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Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories. The post Google is extending in-market audience targeting to Search campaigns appeared first on Search Engine Land.
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