A handful of new updates should help make Google’s Performance Max campaigns more effective.
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Meta is consolidating its products into the Meta Advantage suite, which allows advertisers to automate part of a – or an entire – campaign.
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The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.
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Performance Max campaigns use automation to help marketers drive more conversions. At SMX Next, Rodney Ip shows marketers how to use them to their fullest potential.
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Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
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The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
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This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
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Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.
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Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.
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Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
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