Granular targeting and key technology integrations helped increase memberships for the agency’s client Surf Air. The post Meet A Landy Award Winner: How SearchMarketers.com Won Overall Small Business SEM Initiative For Its Surf Air Campaign appeared first on Search Engine Land.
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Create rules at all levels of your account to get email alerts about key performance metrics. The post Bing Ads’ New “Notify Me” Rules Automatically Email Campaign Alerts appeared first on Search Engine Land.
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While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared…
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Microsoft has a long and checkered history when it comes to product advertising. Perhaps you recall the cringeworthy yet bizarrely compelling “Bing Goes the Internet” ad campaign in the early days of the search engine’s existence. Here’s one of those clips: Then there was…
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So, your link building campaign didn’t perform as expected — now what? Columnist Casie Gillette weighs in on how we can learn from our mistakes. The post What To Do When Your Link Building Campaign Fails appeared first on Search Engine Land.
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Update makes reviewing and managing campaigns across accounts possible from manager accounts. The post AdWords MCCs Get Cross-Account Campaign Management & Reporting appeared first on Search Engine Land.
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Quickly assess settings and performance across campaigns and ad groups. The post AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports appeared first on Search Engine Land.
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Do you need an paid media campaign management platform? The post Enterprise Paid Media Campaign Management Platforms: New Market Intelligence Report appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Mobilegeddon Is Coming, AdWords Campaign Reporting, France Wants Open Algorithm appeared first on Search Engine Land.
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Columnist Carrie Albright lays out the considerations for shopping campaign structure, including the pros and cons of brand, category, and product segmentation. The post Your Ideal Shopping Campaign: The Critical Segmentation Decision appeared first on Search Engine Land.
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