Today, Google launched a what’s likely to become a popular new feature for many AdWords advertisers. Website call conversions allow advertisers to track calls that occur after a user arrives on a web site from an ad click. A code snippet dynamically inserts a Google forwarding number on the…
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Digital Marketing Depot presents “Why Traditional Call Tracking Is No Longer Relevant: Emerging Trends for Call Tracking in 2014″ on Tuesday, August 12th at 1 PM EDT. Carlton van Putten from ContactPoint will share emerging trends for call tracking in 2014. He wíll explain why…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
On Tuesday July 8, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast, “11 Elements of a Converted Call.” Michael Boland of BIA Kelsey and McKay Allen from LogMyCalls will discuss why some calls convert and others don’t. Topics include the impact call length…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Time is running out! SMX Social Media Marketing is next Wednesday and Thursday in Las Vegas. Register now to reserve your spot! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Recently, I’ve been helping more companies in the local vertical; and for many of them, the ultimate goal of buying search ads is to get a phone call from a new prospect. Tracking these types of offline conversions has always been complicated, and I have to admit that one of the product areas…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Time is running out! Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing