Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Click To Call, App AdWords & Google Dance appeared first on Search Engine Land.
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US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology…
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Supercharge your search marketing campaigns by attending Search Engine Land’s SMX West. Join others obsessed with SEO & SEM March 1–3 in San Jose, CA. Early bird rates expire this Saturday, so register today! Don’t miss out on three days of: Performance-boosting SEO & SEM sessions. View the…
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Ready to put on your mad scientist hat? Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls — in this case, the Huffpost Pollster API. The post Use External Data In Your AdWords Campaigns With Scripts To Call APIs appeared first on Search Engine Land.
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Was attending the only MarTech this year a New Year’s resolution? This is your last chance to save with our lowest “alpha” rates. Register by January 9 and save $ 500! Below are just a few of the brands presenting this year. Check out the agenda for all of the details. The post Last Call: MarTech…
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Marketing Land and Digital Marketing Depot have recently published a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2015,” that examines the market for call analytics platforms. The flood of mobile calls to U.S. businesses continues unabated, changing the way…
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If you are considering licensing a call analytics platform, this report will help you decide whether or not you need to. It provides relevant statistics on market growth, developing market trends, recommended steps for making an informed purchase decision and profiles of leading call analytics…
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Ever wished you could track which keywords led to phone conversions? You can! Contributor George Aspland has been successfully using AdWords’ Website Call Conversion Tracking for almost a year now. Read on for his tips and insights. The post Google’s Website Call Conversion Tracking: Keyword Level…
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Download this white paper to find out how to determine which search keywords and ads drive calls. Learn how you can use call tracking data to optimize bidding, generate more calls and sales, and cut wasted spend. The post SPONSOR MESSAGE: Guide to Call Tracking for Local Search appeared first on…
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Does call tracking harm local SEO? The answer is a resounding no. This 30-page guide to SEO and call tracking outlines 7 ways to implement call tracking without harming SEO and explains how not to use call tracking. Get your copy now. The post SPONSOR MESSAGE: The Authoritative Guide to Call…
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