Call extensions will automatically pull phone numbers featured on landing pages. The post Google is launching automated call extensions in mobile ads on February 6 appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline call data, AdWords budget creep & AMP fire hose appeared first on Search Engine Land.
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Company generated increase in quality calls and lowered customer acquisition costs. The post Allstate: offline call data improved SEM performance and the customer experience appeared first on Search Engine Land.
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Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI. The post Why call tracking helps improve PPC lead generation account performance appeared first on Search Engine Land.
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Track calls from the phone number on your website with a couple of pieces of code. The post Setting up AdWords website call conversion tracking just got a bit easier appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords call tracking, SEO failures, & SERP tools appeared first on Search Engine Land.
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Branding in the headlines should please advertisers. The post Business names start showing in AdWords Call Only ads appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords call conversions, links study & more appeared first on Search Engine Land.
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Tracking call conversions will no longer be limited to measuring call length. The post Soon, import call conversion data into AdWords for better attribution & optimization appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more appeared first on Search Engine Land.
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