You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget. The post How to use your buyer personas to build your 2017 search marketing budget appeared first…
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Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. The post PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services appeared first on Search Engine Land.
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Company’s market cap is $ 2.9 billion, a sale could fetch more than $ 3.5 billion. The post WSJ: Yelp Seeking A Potential Buyer appeared first on Search Engine Land.
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Digital Marketing Depot recorded their December 4th webcast so you can hear internationally recognized online marketing pioneer Bryan Eisenberg discuss why itís essential to develop the right buyer persona and buyerís journey for your business, and how to integrate this with SEO and content…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. Hell discuss why its essential to develop the right…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing