When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Use the power of Yext to whack pesky duplicate listings.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
While doing some research in Costa Mesa, CA last week, I hit a Google test bucket that specified the East Side Costa Mesa neighborhood as my location in Search Tools: Google has long understood super well-known dense neighborhoods like SoHo, NY. But there’s a good reason why neighborhoods,…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google Maps. On the help page Google gives detailed directions on how to connect your Google+ business page to your Google Maps verified listing. This process will connect your current…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
If you’re still caught up in SEO practices and know how that worked in 2007, it’s time to get up-to-date — fast! Unless you catch up with recent developments in business and search marketing, you’ll get run over by the competition that’s zooming along at high speed….
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday. Among other things, he was asked about investor and analyst suggestions that Xbox and Bing be spun out or sold. Gates deferred to newly minted CEO Satya Nadella but said that he would support an Xbox spin-off if that…
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A decade ago, I had an incredible opportunity to work at an amazing organization called The Bradford Exchange. Most people have never heard of it, but it is the world’s leading direct marketer of limited-edition collectibles and jewelry. What made my experience at Bradford so incredible was their…
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Yesterday, I attended a great session on Twitter at SMX West. This session was part of the Social Media Marketing Bootcamp Track. The Social Media Marketing Bootcamp is a new track at SMX, designed specifically for newcomers, to introduce them to the fundamentals of social media marketing. Lauren…
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You’re gonna say to yourself, “That looks a lot like Google’s local search results.” I’m talking about the latest interface change that Yahoo has announced: the display of local business information alongside search results. The local business info includes basic…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s…
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing