Seismic event or overblown rebrand: Local search experts weigh in on ‘death’ of Google My Business

Google’s recent rebranding and new profile management options may be a sign that it’s improving features for multi-location brands, while driving adoption with SMBs via profile controls in Search and Maps.

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Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes

The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.

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9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says

Half of survey respondents said they don’t trust reviews if they know the business asked customers to leave them.

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Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp

A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.

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Microsoft Advertising launches Marketing with Purpose Business attributes

Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people

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