Scaling & Systematizing Your Link Building

Posted on May 8, 2014 by gftshappy

I’m all about systems and processes. That’s the only way to scale. You could be the best link builder in the world, but how are you going to scale that? Until you remove the bottleneck — namely yourself — from the system, you can’t achieve true scale. (At least until…

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SearchCap: Selling Bing, AdWords Scripts & Scaling Link Building

Posted on May 7, 2014 by gftshappy

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sell Bing? Makes No Sense, Says Microsoft’s Bill Gates — It’s A “Core Business” Microsoft co-founder Bill Gates was interviewed on Fox Business News yesterday….

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How Agile Marketing Changes Your Link Building Process Forever

Posted on February 11, 2014 by gftshappy

After a year of working in agile marketing, I can’t believe I ever used another process. Efficiency is increased. Morale is improved. Clients are happier. Links seem a little bit easier. Okay, the last one may be a bit of stretch — getting links is still hard. But the process of link…

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11 Reasons Link Building Is A Futile Waste Of Time — And One Big Reason It Isn’t

Posted on January 29, 2014 by gftshappy

I don’t have to build links anymore, and I have never felt so liberated. So free. All the years I spent endless hours trying to help content get discovered — and I didn’t realize I didn’t have to do any of it. Those 163 conference gigs? Waste of time. 300+ articles, columns…

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Will Link Building Soon Be A Thing Of The Past?

Posted on January 21, 2014 by gftshappy

The other day while working on a client proposal, I came to the section about link building and had to pause. While everything we include in a proposal is relevant, strategic, and in my opinion, a good tactic, I wasn’t sure I wanted to position it as link building. As someone who has been…

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Secrets Of Successful Enterprise SEO Part 2: Building A Winning Team

Posted on January 12, 2014 by gftshappy

In the first part of this series, I outlined a powerful method used by successful enterprise SEOs to tackle the challenge of enterprise SEO. While operational planning is critical to get in place, the best laid plans are useless unless you can execute on them. In this second part, I would like to…

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Link Building 2013: Looking Back At This Year’s Top Link Week Columns

Posted on December 28, 2013 by gftshappy

With each passing year, search engine algorithms grow increasingly sophisticated in their ability to identify (and penalize) spammy links. Among other things, this year marked the fourth and fifth releases of Google’s spam-filtering Penguin update (Penguin 2.0 and 2.1, respectively)….

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