Google’s Matt Cutts: Link Building Is Sweat Plus Creativity

Posted on July 27, 2014 by gftshappy

Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news,…

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The 4 Truths About Link Building

Posted on July 4, 2014 by gftshappy

The world of link building hasn’t just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links…

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Back To Basics: 5 Fundamentals Of Link Building That Will Never Go Away

Posted on July 1, 2014 by gftshappy

SEO is a totally different beast today than it was just a few years ago, and many would argue that link building is the aspect that’s suffered the biggest beating since then. Yes, the process of link building today is nothing like how we did it in years past — but the qualities that…

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Using Campaign Tracking To Measure Link Building Success

Posted on June 17, 2014 by gftshappy

Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content…

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SPONSOR MESSAGE: Give Your SEO Strategy A Competitive Edge With Link Building

Posted on June 10, 2014 by gftshappy

Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your backlink portfolio and set up a convenient time…

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10 Questions To Ask When Creating A Link Building Campaign

Posted on June 10, 2014 by gftshappy

One of the most common questions I hear related to link building is, “Where do I start?” Whether in a blog post or a conference presentation, link building experts often focus on specific tactics when giving advice. The message can sometimes come across as, “Here are some things…

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SPONSOR MESSAGE: Give Your SEO Strategy a Competitive Edge with Link Building

Posted on June 3, 2014 by gftshappy

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The New Emphasis On Link Building: What’s Behind It And How To React

Posted on May 25, 2014 by gftshappy

There seems to be a fresh interest in link building. Why now? What do the search engines have to say? How should agencies and companies approach link building? Why The New Interest In Link Building? Why are search engine optimizers and agencies more interested in link building again? Because the…

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