Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.
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There is no “fix” if your website was hurt by this last Google update, Google says. But at least you know there was indeed a Google update that may have impacted your website in a good or bad way.
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Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. The post Google confirms rolling out a broad core search algorithm update earlier this week appeared first on Search…
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Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options. The post Phrase, broad, or broad match modifier: After exact, what’s the next best match type? appeared first on Search Engine Land.
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Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool. The post Broad match: What is it good for? appeared first on Search Engine Land.
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The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting. The post For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs appeared first on Search Engine Land.
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In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the “Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of…
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