Google Ads: Phrase and broad match keywords that are identical to a query are now preferred

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords.

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Stop phrase and broad match modifier keywords from unnecessarily spending on close variants with this script

This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

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