Tag Archives: Brief

What do new pans have to do with attribution?; Friday’s daily brief

Posted on October 2, 2021 by gftshappy

Plus, new reporting in Google Ads and new Yelp attributes

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Google unveils multimodal search, new SERP features; Thursday’s daily brief

Posted on September 30, 2021 by gftshappy

Plus, the case for zero-party data as we approach the end of third-party cookies.

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Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief

Posted on September 28, 2021 by gftshappy

And, should robots.txt support a feature for no indexation? Take the survey.

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Social media advertising is getting harder; Monday’s daily brief

Posted on September 27, 2021 by gftshappy

Plus, the latest jobs in search marketing

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Data, data, data, data rockin’ everywhere; Friday’s daily brief

Posted on September 24, 2021 by gftshappy

Plus, set your inclusion attributes in Microsoft Advertising

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Google rolls out new products for travel and leisure businesses; Thursday’s daily brief

Posted on September 23, 2021 by gftshappy

Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify merchants.

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Staying virtual; Wednesday’s daily brief

Posted on September 22, 2021 by gftshappy

Plus, how to set up Google Analytics 4 using Google Tag Manager.

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Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief

Posted on September 21, 2021 by gftshappy

Plus, ads proliferate in Amazon search results as ad prices surge.

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Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief

Posted on September 20, 2021 by gftshappy

Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.

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SEO testing for continuous improvement; Friday’s daily brief

Posted on September 17, 2021 by gftshappy

Plus why you should pause your ads (for science)

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