Tag Archives: Brands

Local SEO: Driving customer actions for enterprise-level brands

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Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for…

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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

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If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities. The post Google locally focused ads poised to play important holiday season role for…

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Data: Consumers grow more demanding, impatient as brands fall behind

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Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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Data: Consumers grow more demanding, impatient as brands fall behind

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Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying. The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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National Brands & Local Search: Use Insights to Drive Actions

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National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How…

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How to manage local listings for enterprise brands

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Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen. The post How to manage local listings for enterprise brands appeared first on Search Engine Land.

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