Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley asserts that it’s coming into its own as a branding tool as well. The post Search Ascending: The New Brand Strategy appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google has been running several experiments on the way it displays product listing ads (PLAs) in the search results. We’ve seen ads grouped in pricing buckets, PLAs showing in knowledge panels, and now, PLAs segmented by brand. While researching Chromebooks, Samuel Edwards at Tenthwave…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
The UK’s Greggs Bakery took a hit recently when its logo was hi-jacked via Google’s knowledge graph, causing a short-lived PR nightmare for the brand. Anyone searching “Greggs” on Google UK would have seen a knowledge graph box that included what appeared to be the…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
While many advertisers have bought into the idea of bidding on search terms that include their brand name, there are still plenty of smart people that question the incrementality of such a practice. We’ve questioned it ourselves, most recently in a 2012 study. That study looked at incremental…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Google is touting a new study this week that concludes “Search Ads Lift Brand Awareness.” What the study should be titled, though, is “The Top Search Ad Lifts Brand Awareness”. This was a meta-study in which several studies were conducted by Google and Ipsos MediaCT across a…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SES — formerly Search Engine Strategies — is about to undergo another name change, this time to “ClickZ Live.” The news comes from an email that Incisive Media sent to various contributors. From the email: Tomorrow is a big day for ClickZ and its sister brands Search Engine…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further…
Please visit Search Engine Land for the full article.
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing