Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on Search Engine Land.
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The ads autoplay shortly after the search results load, taking over most of the screen on desktop. The post Yahoo Is Testing Giant Brand Video Ads In Search Results appeared first on Search Engine Land.
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The ads showcase products on sale and link to promotional flyers hosted on Flipp.com. The post Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms appeared first on Search Engine Land.
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In the fourth article of his series on creating the optimal enterprise link building team, columnist Garrett French discusses the role of the Qualifier. The post The Qualifier: Brand Protector, Time Saver & Outreach Humanizer appeared first on Search Engine Land.
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Next week, our sister site, Digital Marketing Depot, will host a webcast that will address the risks inherent in social media for brands. With the FTC paying close attention to what’s being said — and updating its disclosure regulations — marketers need to keep up with current…
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With social media hacks increasing in frequency and severity, all organizations need help managing social media risk. The post Social Media – Risk or Reward for Your Brand? September 22 Webcast appeared first on Search Engine Land.
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5 Questions With Bing Principal Design Manager Michael Kroll The post Every Picture Tells A Story: The Force Behind Bing’s Homepage & Brand Experience appeared first on Search Engine Land.
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Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It appeared first on Search Engine Land.
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Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG. The post US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] appeared first on Search Engine Land.
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Brand posts on Google+ will no longer be displayed in the Knowledge Graph cards, instead they’ll be treated like all other social updates in the traditional search results. The post Google+ Brand Posts Have Been Stripped From Knowledge Graph Cards appeared first on Search Engine Land.
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