Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce. The post 2017…
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Quantcast data shows impact of releasing ads and teasers online before the big game. The post Report: Releasing Super Bowl ads early jump-starts lifts in brand search appeared first on Search Engine Land.
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Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business? The post Brand vs. local Knowledge Graph result: Which is better? appeared first on Search Engine Land.
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Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness. The post Google looking at how to measure brand awareness for search appeared first on Search Engine Land.
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She seeks to be a ‘companion’ that is ‘always there but never in the way.’ The post Google seeks to humanize its brand with new “Google Assistant” female persona appeared first on Search Engine Land.
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Increases started at the end of June and have only affected smartphone CPCs. The post Mobile brand CPCs on Google are climbing, finds Merkle appeared first on Search Engine Land.
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If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you’re not alone. But columnist Tim Mayer contends you’re being shortsighted. The post Brand queries: the AdWords performance illusion appeared first on Search Engine Land.
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, food and brand queries & more appeared first on Search Engine Land.
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In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. The post Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8) appeared first on Search Engine Land.
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In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. The post Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8) appeared first on Search Engine Land.
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