When people search your brand name, you want them to see content that you have some control over.
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New research suggests that splitting campaigns to bid separately for branded traffic is worthwhile in many industries.
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Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works.
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Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well.
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Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
It’s time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final version.
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While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
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Live Webinar: Tuesday, April 9, at 1:00 PM ET (10:00 AM PT)
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
Here’s how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.
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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing